Deploying server-side analytics historically required an infrastructure engineer: configuring Docker containers, building reverse proxies in Nginx, managing SSL certificates, and debugging deduplication logic in custom codebases.
Sply unifies Server-Side Tracking, pre-render click logging, and no-code web routing into a single dashboard.
1. Unified architecture
Instead of purchasing and maintaining three separate tools (container hosting, CDN routing, and tracker proxies), Sply delivers a single interface:
THE SPLY UNIFIED INFRASTRUCTURE
┌────────────────────────────────────────────────────────────────────────┐
│ 1. EDGE CLICK TRACKING ENGINE: │
│ Captures 100% of visits at the edge in 30 ms and filters bot clicks │
├────────────────────────────────────────────────────────────────────────┤
│ 2. SERVER-SIDE TRACKING GATEWAY: │
│ One-click CAPI integrations for Meta, Google Ads, TikTok, and GA4 │
├────────────────────────────────────────────────────────────────────────┤
│ 3. WEB ROUTING & CO-LOCATION PROXY: │
│ Attaches Webflow, Shopify, and quizzes to root domain subdirectories│
└────────────────────────────────────────────────────────────────────────┘
2. 15-minute zero-code deployment workflow
Setup takes three straightforward steps:
Step 1: DNS delegation (3 minutes)
Add your custom domain to the Sply dashboard and create a single DNS record (CNAME or A-record) with your DNS provider (Cloudflare, Route 53, GoDaddy). Sply automatically provisions and manages an SSL certificate.
Step 2: Enable integrations (5 minutes)
Connect your advertising platform credentials:
- Meta Pixel ID and Conversions API Access Token: enables SHA-256 data hashing and
event_iddeduplication out of the box. - Google Ads Enhanced Conversions: streams conversion data directly into Smart Bidding.
- Google Analytics 4 and custom webhooks: sends clean 1st-party event streams to your reporting tools.
Step 3: Configure web routes (2 minutes)
To co-locate a campaign landing page or quiz:
- Inbound Path:
/promo - Destination Host:
https://brand-campaign.webflow.io
The page goes live immediately at brand.com/promo with 1st-party cookie inheritance.
3. Real-time telemetry and monitoring dashboard
[SPLY REAL-TIME TELEMETRY]
├─ Total Edge Clicks (Network Inbound): 24,850 (100%)
├─ Client Tags Executed (Browser Hits): 18,630 (74.9% — reveals exact 25.1% drop-off)
├─ Bot Clicks Blocked at Edge: 1,420 (5.7%)
├─ Average Event Match Quality (EMQ): 9.2 / 10 (Meta CAPI)
└─ Edge Fleet Availability: 99.99% UP
The dashboard displays the discrepancy between billed ad clicks and browser sessions, along with delivery rates to ad networks.
Next steps
- Live walkthrough: Request a 15-Minute Live Demo and Sandbox Access.
- Next in series: Case study: how an e-commerce brand recovered 28% of lost data and cut CPA by 34%.
Внедрите Server-Side Tracking без сложного кода
Sply восстанавливает до 30% потерянных конверсий, защищает от Safari ITP/AdBlock и ускоряет загрузку ваших лендингов.